River Valley Parent Privacy Policy

Last updated: May 9, 2026

This Privacy Policy describes how River Valley Parent (“we,” “us,” or “our”), a brand owned and operated under the parent company Neon Kids, collects, uses, and protects your information when you visit rivervalleyparent.myneonkids.com/ (the “Site”), interact with our local family resources, or use our services within the Arkansas River Valley region.

By accessing our Site or using our services, you agree to the terms of this Privacy Policy.

1. Who We Are and Scope of Service

River Valley Parent is a family-focused media resource providing parenting advice, event listings, and guides for the Arkansas River Valley. While we operate locally, we are a subsidiary of Neon Kids. Our mission is to help parents find fun, family-friendly, mostly non-digital activities for their kids.

This policy applies primarily to our local operations. Our parent company, Neon Kids, manages national advertising and certain high-level data processing functions. If you interact with national advertisements or brand-wide features, your data may be processed in accordance with Neon Kids’ corporate standards.

2. Information We Collect

We collect information to provide a personalized and local experience for our community.

2.1 Information You Provide Directly

Contact Information: Name and email address provided when subscribing to newsletters or filling out contact forms.
User-Submitted Content: Stories, event details, and feedback sent to us for publication.
Multimedia: Photos or videos of family activities or events submitted for community features.

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

Usage Data: Pages visited, time spent on pages, clicks, and referring pages; and technical data such as IP addresses, browser types, operating systems, and device identifiers.
Location Data: General geographic information to ensure we are providing relevant Arkansas River Valley content.
Cookies: We use cookies and similar technologies to enhance Site functionality and analyze traffic patterns.

3. Arkansas Specific Privacy Rights

In compliance with the Arkansas Children and Teens’ Online Privacy Protection Act (effective July 1, 2026) and other applicable state regulations:

Data Minimization: We only collect the minimum personal information necessary to provide our parenting resources and event guides.
Teen Privacy (Ages 13–16): We recognize the enhanced protections afforded to residents under 17. We do not use the personal information of Arkansas residents under 17 for targeted advertising, and we strive to collect only the minimum amount of data necessary to provide our services.
Right to Delete: Arkansas residents have the right to request the deletion of personal information collected by River Valley Parent, subject to certain legal exceptions.

4. User-Submitted Content and Minors

Our Site features community-driven content. When you submit stories or photographs:

Consent and Authority: By submitting a photograph or media featuring a minor, you represent and warrant that you are the parent or legal guardian of the child depicted, or that you have obtained explicit permission from the child’s parent or legal guardian to share the image or information publicly.
License: You grant River Valley Parent and Neon Kids a non-exclusive, royalty-free license to review, edit (for clarity, length, and style), publish, and distribute submitted content across our digital platforms, subject to any specific terms stated on the submission form.
Safety: We encourage users to omit specific sensitive details (such as school names or home addresses) in public submissions.
Edits/Removal Requests: If you would like submitted content removed or edited after publication, contact us, and we will review your request.

5. How We Use and Share Your Information

We use the information we collect to provide, operate, and improve our Site and content, send newsletters or updates you have subscribed to, respond to your questions and requests, review and (where appropriate) publish user-submitted content, analyze website performance and understand what content is most useful to families, and maintain the security and integrity of our Site.

Internal Sharing: Information may be shared with our parent company, Neon Kids, for administrative purposes, technical support, the management of national advertising campaigns, and analytics.
Third-Party Service Providers: We may share data with trusted vendors who assist with email delivery, website hosting, and analytics. These parties are contractually obligated to keep your data secure and may use your information only to perform services for us.
Legal and Safety: We may disclose information when required by law, to comply with a legal obligation, respond to a valid legal process, or protect our rights, property, or the safety of others.
Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, dissolution, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
No Sale of Data: River Valley Parent does not sell your personal information to third parties for their own marketing purposes.

6. Children’s Privacy (COPPA)

Our Site is intended for parents, caregivers, and educators. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal data without verifiable parental consent, we will take immediate steps to delete that information from our servers.

7. Data Security and Retention

We implement reasonable technical and organizational security measures to protect your data. However, no electronic transmission is 100% secure, and we cannot guarantee absolute security. We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.

8. Your Choices and Opt-Outs

Depending on where you live (including Arkansas), you may have the right to access, correct, or delete your personal information, and to object to or restrict certain types of processing. To exercise these rights, please get in touch with us.

Email Communications: You may opt out of our newsletters at any time by clicking the “unsubscribe” link at the bottom of any email.
Cookie Controls: Most browsers allow you to block or delete cookies through their settings. You can usually set your browser to refuse cookies or alert you when cookies are being sent. If you turn off cookies, some parts of our Site may not function properly.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or state law. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy.

10. Contact Us

If you have questions regarding this policy or wish to exercise your rights under Arkansas law, please get in touch with us at:

River Valley Parent
Attn: Privacy Dept.
Email: rivervalleyparent@gmail.com